War Room · Sales-to-proposal handoff, structured
The
context
that wins lives in someone's
head.
War Room is a category-first feature that bridges sales and proposal teams before a word is written, a structured interview Iris runs with the sales team to extract the buyer-specific context that otherwise lives in a rep's head or a half-filled CRM field. Champion, blocker, ranked priorities. On the record. Reusable.
What's actually new here
No other tool structures the handoff.
Category-first
Bridges sales & proposal
No other proposal tool structures the sales-to-proposal handoff. Other tools start at the response, the strategy is your problem.
Iris interviews
It asks the questions
Iris has done the research, it asks your sales teams the questions you want to know.
No more meetings
No more threads
Replaces the Zoom huddle, the Teams thread, the doc that never gets opened again.
Buyer-specific brief
The output
Champion, blocker, ranked priorities, positioning angle, risks. The proposal is written against this, not generic.
Compounds
Across deals
Every brief is indexed. Today's interview helps influence the next opportunity.
Structured interview
Iris asks. Your
team answers.
See it live
Get the
context on the record.
15 minutes. See Iris run a War Room interview with your
deal team and turn it into a buyer-specific brief.
