By Team · Marketing
Every
response
sounds like your brand.
Marketing owns the narrative, but proposals usually get drafted in someone else's voice, with last quarter's positioning, citing the wrong differentiators. And when marketing is quarterbacking the response, you're spending your week on outlines, fomatting, and chasing SMEs instead of the work that wins: the story.
What changes for marketing
Stale content
can't sneak in.
Brand voice, enforced
From your live library
Iris generates from your live, approved library, refreshed from your CMS, blog, and sales enablement tooling. Stale content can't sneak in. Tone, length, and differentiators stay consistent in every draft.
Off the formatting treadmill
No more Friday layout
Outlines, headings, branded templates, buyer portals. Iris handles them. You stop spending Fridays on layout.
No more chasing SMEs
Routed, not DM'd
Most questions are answered from the knowledge map. The ones that aren't get routed, no DMs, no follow-up emails, no missed deadlines.
Review, not rewrite
Approve in minutes
Marketing review goes from line-by-line rewrites to spot-checks. Approve drafts in minutes, not days.
What you get back
Time for the story.
Time for the story
Where craft moves the deal
The narrative, the win theme, the executive summary, where marketing's craft actually moves the deal.
Higher quality, at scale
Across every proposal
Consistent voice, current messaging, cited sources, across every proposal your team is shipping.
Real campaign signal
Proposal-level evidence
Iris Insights tells you which messages won, which fell flat, and what buyers ask about, feeding your next campaign with proposal-level evidence.
How marketing wins with Iris
The outcomes.
Outcome
Brand voice, every time
Every proposal sounds like you, generated from approved, current messaging, so positioning never drifts and stale assets never sneak in.
Outcome
Review, not rewrite
Marketing becomes a fast spot-check instead of a blocker. Approve in minutes, not Fridays.
Outcome
Evidence for the next campaign
See which messages actually won deals, and feed your next campaign with proposal-level signal, not guesses.
See it live
A draft in
your brand voice.
15 minutes. We'll show it producing a draft in your brand
voice.
