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The State of the Proposal Management Industry: 2025 Trends & Insights

Written by Sagee Moyal | Mar 3, 2025 11:07:03 PM

The Evolving Landscape of Proposal Management

The proposal management industry is undergoing a rapid transformation, driven by AI-powered RFP software, automation, and increasing demands for faster, more accurate proposal responses. Organizations that embrace AI-driven RFP response tools are gaining a competitive edge, improving efficiency, and enhancing sales enablement.

In this report, we’ll explore the key trends shaping proposal management in 2025 and how businesses can adapt to stay ahead.

1. AI & Automation are Reshaping Proposal Management

As companies handle an increasing volume of RFPs, RFIs, and security questionnaires, the need for automated proposal software has never been greater. Iris’s AI-powered RFP platform is at the forefront of this evolution, enabling teams to:

  • Automate responses to RFPs and security questionnaires with AI-driven insights.

  • Reduce response time by up to 50% while maintaining accuracy.

  • Improve content management, ensuring consistent, high-quality proposals.

With AI-driven automation, proposal teams are shifting from being reactive to proactive revenue enablers.

2. Security Questionnaires Are More Complex Than Ever

Security questionnaires have become a critical part of the B2B sales process, especially in industries like SaaS, cybersecurity, and enterprise technology. Companies need to respond quickly and accurately while ensuring compliance. Iris simplifies security questionnaire automation by:

  • Centralizing responses to reduce duplicate efforts.

  • Leveraging AI to auto-fill answers, minimizing manual work.

  • Integrating with sales tools, streamlining the entire proposal workflow.

Organizations that adopt AI for security questionnaire responses can accelerate deal velocity and improve customer trust.

3. Proposal Teams Are Becoming Revenue Drivers

Gone are the days when proposal teams were viewed as a cost center. With AI-powered RFP response software, they are now key revenue enablers, helping organizations:

  • Increase win rates with tailored, data-driven responses.

  • Collaborate more effectively with sales and subject matter experts.

  • Measure success with analytics on response effectiveness.

By embracing generative AI for RFP responses, businesses can position their proposal teams as a competitive advantage.

Stay Ahead with AI-Powered Proposal Management

As proposal management software continues to evolve, businesses must leverage AI-driven RFP response tools to stay competitive. Iris’s AI-powered RFP platform helps organizations streamline proposal management, automate security questionnaire responses, and accelerate sales cycles.

Want to future-proof your proposal strategy? Visit heyiris.ai today!