Built for proposal & RFX leaders

Your tool responds. Iris wins.

Iris is the first end-to-end platform for the full proposal lifecycle — Go/No‑Go to deep insights. It writes a buyer‑specific narrative on top of your content, your prospect research, and the deal context the rep already lived through.

Book a demo See the flywheel

30s

Go/No‑Go score

12 → 3

SMEs per response

60%

Time per project

80–90%

First-draft ready

The future of proposals

Buyers don't want to read a proposal. They want to see themselves in one.

Iris learns your buyers, your deals, and your wins — then builds proposals that make every buyer feel like the only buyer.

The future of proposals

One template, every deal

Company boilerplate, copy-pasted

No context about the buyer's world

Hours spent on formatting, not thinking

Every proposal looks the same

What buyers actually want

"You understand my specific problem"

"You've done this in my industry"

"This was written for us, not a template"

"You know our language and priorities"

"I can see our company in this"

The future

Buyer-aware.

Industry, size, and pain — reflected.

Auto-personalized.

Names, roles, company — woven in.

Instant.

Hours of work in minutes.

On-brand.

Consistent voice, every time.

Iris learns. You win. · The future of proposals is personal.

Built for proposal & RFX leaders

One platform, cradle to grave.

Six steps. Every one feeds the next. Your last proposal should shape your next win.

Iris
flywheel

Go / No-Go

Research

War Room

Respond

Collaborate
& Approve

Recommend

Go / No‑Go

AI‑scored qualification in 30 seconds. Weighted against your historical wins and current pipeline.

Research

360° intelligence on company, prospect and deal.

War Room

The sales-to-proposal handoff, on the record. Iris asks. Your team answers. The brief writes itself.

Respond

Fresh narrative, not stitched-together fragments. 80–90% ready on first draft, every claim cited.

Collaborate & Approve

Live multiplayer editing. In-platform huddles. Iris is in the room and reviews the draft against your rubric.

Recommend

Dashboards tell you what happened. Iris tells you what to do next — and pre-scores the next bid.

01 · Go / No‑Go

30 seconds to decide if it’s worth your weekend.

Iris reads the RFP, pulls every requirement, evaluates them against your criteria and your win history — and gives you a score and a recommendation.

Extracts every requirement. Complex formats, nested sections, qualification criteria.

Weighted by your business. Not what the RFP ordered — what your wins say matters.

Probabilistic win score. Based on what you’ve won, lost, and walked away from.

Decisions on the record. Trends on where you’re winning and what you’re saying no to.

Acme · Cloud Migration RFP · 82 pages

Scored in 28s

% win likelihood

Why this score:

Resembles 3 deals you won (BuildOps, Northwind, Halcyon) and 1 you lost. Buyer priorities (time-to-value, Workday) match your strongest motion. Capability gap on 24/7 support — flagged.

82→

Pages parsed

114

Requirements

28s

To score

02 · Research

The research your best writer wishes they had time to do.

Iris builds a live intelligence layer around every deal — your company’s knowledge, the prospect’s world, and every signal from your existing relationship. Before the first word is drafted, the brief is already contextualized.

Company knowledge, fresh. Pulled live from your stack. Kept current as you edit.

Continuous prospect signal. Funding, hires, launches — not a snapshot.

Deal intelligence, captured. Every transcript, every commitment, every email.

360° intelligence — three layers, in parallel

Live

Company

Case studies, product docs, pitch decks, release notes — refreshed from SharePoint, Drive, Notion, Highspot, Seismic, and more!

Prospect

Funding, executive hires, press, launches, strategic priorities.

Deal

Zoom, Teams & Gong transcripts, every CRM note, every email on the opportunity. What your rep said. What the buyer promised.

+ Acme hired CFO from Workday (3d)

+ Q3 migration named in earnings (1w)

Priya pushed back on security · demo, May 2

Champion: Daniel · VP Ops

Ranked priority #1: time-to-value

03 · War Room

The context that wins lives in someone’s head.

War Room is a category-first feature that bridges sales and proposals — a structured interview Iris runs with the deal team to extract the buyer-specific brief that otherwise lives in a rep’s memory or a half-filled CRM field.

Iris does the interviewing. It’s done the research. It asks the questions you want to know.

No more meetings, no more threads. Replaces the Zoom huddle, the Teams thread, the doc that never gets opened again.

Buyer-specific brief, on the record. Champion, blocker, ranked priorities, positioning. The proposal writes against this.

Compounds across deals. Every brief is indexed. Today’s interview shapes the next opportunity.

Structured interview · Iris asks. Your team answers.

Live

"Acme's CTO Priya Shah is on the evaluation committee. Based on the call notes, is she your champion — or someone else?"

Champion

Blocker

→ Head of Sales: Champion is VP Ops, Daniel. Priya is neutral-leaning-skeptical — she pushed back on our security story in the demo.

"They named six priorities in the RFP. Rank them as your team heard them on calls — not as the RFP ordered them."

Ranked priorities

Verbal commitments

→ AE: 1) Time-to-value. 2) Workday integration. 3) Security posture (Priya). 4–6 are box-checks.

Output

Buyer brief

Champion

Daniel · VP Ops

Blocker

Priya (security)

Priority

Time-to-value

Lead

30‑day pilot

04 · Respond

Not recycled. Written for this buyer.

Legacy tools stitch fragments of your past proposals. Iris generates fresh narrative from your latest source of truth, shaped by the research and the deal. First draft is 80–90% ready to review.

Generates, doesn’t retrieve. New prose, shaped to the buyer.

Golden answers where they matter. Legal, security, compliance pulled from approved sources. No dice rolls.

Confidence scoring. When Iris doesn’t know, it flags — never hallucinates.

Every claim cited. Back to your approved source of truth. 150+ languages.

Executive summary · drafted in seconds

Confidence 92%

Acme’s priority is time-to-value over feature depth, and our implementation playbook consistently lands production workloads in under 30 days — a footprint that directly addresses the Q3 migration risk named in the RFP.

For the security posture Priya raised on May 2, we hold SOC 2 Type II + ISO 27001, and the Workday integration ships day‑one (citing release note RN‑2204).

Time-to-pilot: 14 days. Time-to-production: 30. References: BuildOps, Northwind — same vertical, same migration shape.

Tone · Confident

Length · Concise

Lead with · Time-to-value

Language · English (US)

4 claims · 4 citations

0 hallucinations flagged

87% first-draft acceptance

05 · Collaborate & Approve

Work together in real time.

Enterprise workflow on the doc itself: assignments, approvals, workload management. Live multi-player editing, in‑platform huddles where Iris is a participant, and an automated red‑team review against your rubric.

Multi-step approvals. Section + question level. Cross-project workload management.

Live multiplayer + cursors. No more dancing around a locked file.

In-platform huddle. One-click audio/video on the doc. No Zoom link, no context loss.

Decisions on the record. Trends on where you’re winning and what you’re saying no to.

Executive summary · Acme RFP · 4 in the doc

Confidence 92%

Why Acme should partner with us

Live

Acme’s priority is time-to-value over feature depthJM, and our implementation playbook lands production workloads in under 30 days.

For the security posture Priya raised, we hold SOC 2 Type II + ISO 27001 — and the Workday integration ships day‑one.

IrisMatch against your BuildOps case study — same vertical, same migration shape. Cite it here?

Red‑team review · Iris scored this draft against the rubric

Executive summary leads with buyer priority
Rubric · Section 1

Every compliance claim cited to source
Rubric · Section 4

Missing named-client reference for healthcare
Rubric · Section 6 · fix before submit

Iris vs. answer banks vs. LLMs

A category most tools aren’t built for.

Answer banks give your team a place to work manually. General-purpose LLMs are single-player and disconnected from the deal. Iris is the first platform built for the full proposal lifecycle.

Answer banks

Go / No-Go

Manual — check your compliance matrix.

Ad-hoc prompt. No connection to your win history.

AI-scored in 30 seconds. Weighted against your wins.

Research

Manual — hours of researching prospect and deal.

Risk of hallucinations.

360° intelligence. Prospect, deal, institutional knowledge.

War Room

Manual — meetings to capture deal insights.

Nothing persists across deals. No collaboration.

Structured interview, captured. The right artifact, the right narrative.

Respond

Manual — surface old content and tweak by hand.

Generic generation. No governance, will hallucinate.

Generates fresh content from approved sources. 80–90% ready.

Collaborate

Asynchronous workflow.

Single-player. No workflow, no governance.

Real-time with Iris and your team.

Recommend

Deterministic reporting on hard-coded data.

Manually prompt data to generate insights.

Insights that inform your business. The flywheel spins.

Customers

Proposal leaders, on the record.

What takes hours, now takes seconds — and we finally have data on our decisions.

Head of Proposals · Big 4

No other tool brings in deal intelligence. That’s the true unlock.

VP Proposal Ops · Insurance

We use Iris Insights as an exec team to influence product roadmap and GTM motion.

Head of Proposals · Manufacturing

By the numbers

The math that justifies the program.

60%

Time per project, reduced

12→3

SMEs needed per response

00s

From RFP upload to scored Go/No‑Go

150+

Languages, native

Trust & integrations

Enterprise on day one.

SOC 2 Type II, GDPR, role-based access. Your knowledge stays where it lives — Iris keeps it fresh, doesn’t move it.

SharePoint

Google Drive

Notion

Highspot

Seismic

Salesforce

HubSpot

Gong

Zoom

Microsoft Teams

Slack

SOC 2

Type II audited

GDPR

EU data residency

RBAC

Question-level permissions

SSO

Okta, Azure AD, Google

Your tool responds. Iris wins.

See the platform on your own RFP. We’ll bring the buyer brief.

Book a demo Talk to a proposal leader

heyiris.ai/demo